YRC Renamed Yellow

YRC Renamed Yellow

YRC Worldwide Inc. has changed its name to Yellow with a goal to provide a superior customer experience under one Yellow brand, to coordinate shipments better and reduce transit times. The company points out that shippers should notice little difference outside of gradually improved transit times lane by lane.


“As we continue our transformation into a super-regional, LTL freight carrier, it is the right time to reintroduce the Yellow Corporation name and modernize the holding company brand,” said Darren Hawkins, Chief Executive Officer. “Once we announced our plans to rebrand, our customers and employees shared their excitement. The Yellow brand is synonymous with the LTL industry and we are honored to continue its proud legacy of service with one of the largest, most comprehensive logistics and LTL networks in North America.”


The newly named Yellow will be building upon a legacy as creators of the LTL industry, strengthened by a superior network, an expansive shipping footprint and more than 30,000 dedicated employees across the country.


Yellow will use one enterprise-wide sales team, instead of the four or five under the old network. Terminals with close geographic range and sufficient capacity will be merged, saving costs.


As the company website announces, “One Yellow. The name you know is now even better. With dynamic shipping solutions, an expansive network and deep logistics knowledge, we can help you deliver like never before.”

The Original LTL Experts

When you ship to national, regional or residential customers, “less than truckload” shipping (LTL shipping) helps companies save money on shipping, simply because you don’t have to reserve an entire truck to move your product from A to B.


YRC Freight (now Yellow) was established in 1924. “The original LTL experts” live up to their nearly 100-year legacy of delivering reliable, highly flexible shipping options to supply chains across the United States, including expedited and specialized shipping services.


Yellow will transport industrial, commercial and retail goods in less-than truckload capacity throughout the year. They also offer shipment tracking and expedited air, along with standard, accelerated and time-critical options.


The company’s LTL brands Holland, New Penn, Reddaway and YRC Freight, as well as HNRY Logistics will continue to operate under their existing names.


Enjoy comprehensive carrier coverage across North America with diverse less-than-truckload services to fulfill any supply chain need.


  •  Specialized in palletized shipments over 150lbs
  •  Ground and air expedited and guaranteed solutions
  •  Book, track and manage your shipments anytime and anywhere
  •  Time-Critical Weekend Advantage. Saturdays and Sundays count as transit days.

NPP Members Save On Shipping

YRC Freight offers to NPP business members. Businesses can sign up with NPP for free or members can simply log in to access big Yellow savings through exclusive discounts and waived charges.


For more than 20 years, NPP has offered a portfolio of great B2B discounts that help reduce the cost of doing business.


Take advantage of negotiated price cuts and deals, like exclusive member pricing from Yellow, Verizon Wireless, Staples, Sherwin-Williams and more. NPP helps companies, large and small.


If you have questions about NPP, contact us at customerservice@mynpp.com or 800.810.3909.

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