By Indi Rooney
What if I told you “you have the power to mail anything from your office?” Imagine never having to stand in line at the post office. Imagine saving money on postage. Imagine the ability to do direct mail marketing to your customers on the fly. Imagine streamlining all your office mailings and making the process way easier. You can with an affordable postage meter.
Business of any size can use a meter to print postage for mail or packages. They simplify the mail process, improve accuracy and save both time and money. Most meters come equipped with a built-in scale to accurately weigh packages. This removes the guesswork and helps businesses pay the right postage every time. It also makes tracking this mundane business expense a cinch.
In a Pitney Bowes study, 37% of small businesses said that finding time to go to the post office was their biggest hassle when sending mail. With a meter conveniently located in your office, you can save time and spend it on other more pressing issues… like growing your business.
Part of a good business growth strategy is properly marketing your business. Metered mail can even help with that. Many meters allow you to add your company logo or even a personalized message on outgoing envelopes, giving your brand a polished, professional look. You can even initiate direct mail campaigns at the drop of a hat to spread the word about your amazing company. Try reaching out to customers and prospects with postcards touting a new product or sale. With a new postage meter, you won’t even have to dig out those old Tyrannosaurus rex stamps from the bottom of your desk drawer. You know what we’re talking about.
Even though direct mail is not considered a cornerstone of modern marketing, experts say it’s making a comeback. The success rate speaks for itself. A study by the Direct Marketing Association (DMA) analyzed Bizo and Epsilon data and found that direct mail achieves a 4.4% response rate from consumers, compared to 0.12% for email.
The bottom line is postage meters are a technology that benefits business in a number of meaningful ways. Getting one has never been easier thanks to companies like Pitney Bowes. If you’re an NPP member, you can get a 60-day free trial and save 15% off the monthly cost of a SendPro C200.*
If your business is not already an NPP member? Join NPP for free today and take advantage of discounts on a catalog of business essentials. There’s no membership fee and there’s even deals for your employees. Welcome to the best kept secret of more than 300,000 members coast to coast.