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Why use primer?

Quality primer is an integral first step to a great-looking finish coat and beautiful, long-lasting results that you and your client can feel confident about for years to come.

Is primer better than another coat of paint?

Multiple coats of paint alone can do more harm than good. Here are just a few key benefits of quality primer:

• A primer tinted to the recommended shade of gray creates the ideal balance of light absorption to achieve the correct color in fewer coats.

• Primer is specially formulated to make sure the top coat of paint adheres to the surface for a long-lasting finish.

• Primers are engineered to fill and bind with underlying surfaces. Without primer, the top coat of paint can soak unevenly into the surface and begin peeling which sends you back to square one—or worse.

Sherwin-Williams offers a range of primers to cover multiple types of surfaces. Fill out this form or log in to your NPP/Sherwin-Williams account. Order online and find limited-time offers and special pricing at MySW.com.